Visual Communications Portfolio
Disclaimer: The artwork displayed on this page were created solely for educational purposes as part of my Visual Communications course in Georgetown University’s Design Management & Communications program, within the Master of Professional Studies (MPS). While some artwork incorporate existing brand names, the concepts were not created for, with, or endorsed by the brands featured. These are student projects intended for a final course presentation and will not be published, distributed, or used commercially.
Logo (Re)Design
Fuddruckers
For this logo redesign, I chose to revisit a brand from my professional past: Fuddruckers. My goal was to create a mark that felt bold, memorable, and instantly recognizable, while introducing a hamburger icon for the first time in the brand’s visual identity. I paid close attention to detail, including shaping the buns to reflect how Fuddruckers actually prepares them. In addition to required color applications, I ensured the logo performed well in grayscale and black-and-white before final submission, reinforcing its versatility across mediums.
