Visual Communications Portfolio
Disclaimer: The artwork displayed on this page were created solely for educational purposes as part of my Visual Communications course in Georgetown University’s Design Management & Communications program, within the Master of Professional Studies (MPS). While some artwork incorporate existing brand names, the concepts were not created for, with, or endorsed by the brands featured. These are student projects intended for a final course presentation and will not be published, distributed, or used commercially.
Branding Trend Research Project
Visual Analysis of Online Marketplace Stays
This project combined branding research, visual analysis, and presentation design. I examined seven online marketplace stays, evaluating brand consistency, typography, color systems, iconography, website usability, and overall visual cohesion. The findings were presented in a PechaKucha format (10 slides, 15 seconds each), requiring clarity, restraint, and strong visual storytelling. This assignment deepened my understanding of how branding choices directly impact user perception and trust.
