Design Portfolio
Disclaimer: The ads displayed on this page were created solely for educational purposes as part of my Design Portfolio course in Georgetown University’s Design Management & Communications program, within the Master of Professional Studies (MPS). While these ads incorporate existing brand names, the concepts were not created for, with, or endorsed by the brands featured. These are student projects intended for a final course presentation and will not be published, distributed, or used commercially.
Multi-Media Ad Campaign: Halo Top
For this multi-media campaign assignment, I chose to spotlight Halo Top Pops, a refreshing and portion-friendly treat perfect for summertime indulgence. The campaign was designed to work seamlessly across three media channels—print, social, and outdoor—unified by a central idea: enjoying a sweet, guilt-free moment on the beach. I developed the ad copy, “Halo Tops – Your summer, served sweet,” to tie the visuals and messaging together with a playful, inviting tone. Each execution reinforces Halo Top’s brand voice while appealing to health-conscious consumers looking for something cool, tasty, and fun. The goal was to create a consistent, visually engaging message that celebrates summer and positions Halo Top Pops as the ultimate beach-day dessert.
Campaign Deliverables
Radio Spot
Outdoor Billboard
Print Ad
Billboard Signage
Print Spread Ad