Design Portfolio
Disclaimer: The ads displayed on this page were created solely for educational purposes as part of my Design Portfolio course in Georgetown University’s Design Management & Communications program, within the Master of Professional Studies (MPS). While these ads incorporate existing brand names, the concepts were not created for, with, or endorsed by the brands featured. These are student projects intended for a final course presentation and will not be published, distributed, or used commercially.
Reels/Stories (1080x1920) (with Instagram’s link button)
Single Medium Ad Campaign: Reebok
For this Single Medium Campaign for Reebok, I set out to highlight the authenticity of busy dads who put family first—even if that means skipping the gym. Despite their packed schedules, they still care about comfort and style in what they wear. I chose Instagram as the platform, knowing it resonates strongly with Gen X and Millennial audiences and offers a relatable, visual way to connect with dads on the move. The imagery focuses on real moments—dads spending quality time with their kids—emphasizing their commitment to family and the need for sneakers that support their active, hands-on lives.
Campaign Deliverables
Three social media posts with links to product page
Portrait (1080x1350) (with Instagram’s call-to-action stripe)
Square (1080x1080) (with Instagram’s call-to-action stripe)