Design Portfolio
Disclaimer: The ads displayed on this page were created solely for educational purposes as part of my Design Portfolio course in Georgetown University’s Design Management & Communications program, within the Master of Professional Studies (MPS). While these ads incorporate existing brand names, the concepts were not created for, with, or endorsed by the brands featured. These are student projects intended for a final course presentation and will not be published, distributed, or used commercially.
Create within Limitations:
Quaker Oats
For this assignment, I was challenged to create an ad within strict budget limitations. I chose to keep it simple and effective by using a high-quality food shot, designed to be repurposed for social media. The ad featured the headline, “Mornings hard? Make overnight oats instead.” This approachable, solution-focused message was paired with a caption encouraging users to explore recipes and inspiration through Quaker Oats’ “link in bio.” The strategy prioritized organic engagement while keeping costs low. Looking ahead, I proposed scaling the campaign using a pay-per-click model—still a cost-effective way to reach a broader audience as user interest grows.
