Design Portfolio
Disclaimer: The ads displayed on this page were created solely for educational purposes as part of my Design Portfolio course in Georgetown University’s Design Management & Communications program, within the Master of Professional Studies (MPS). While these ads incorporate existing brand names, the concepts were not created for, with, or endorsed by the brands featured. These are student projects intended for a final course presentation and will not be published, distributed, or used commercially.
Reels/Stories (1080x1920) (with Instagram’s link button)
Wrapping a Brand in Language: Honeychild’s Sweet Creams
I developed an ad campaign for Honeychild’s Sweet Creams, a local frozen custard company in Houston, Texas, known for its all-natural, locally sourced ingredients. As part of the assignment, I was tasked with giving the brand a stronger, more distinct voice and personality. While their website provides basic product information, it lacks the warmth and charm that could truly reflect who they are. Their social media presence is active and nearly on-brand, but they needed paid advertising to reach new audiences in the Houston area. To increase visibility and brand recognition, I created a series of outdoor ads alongside digital assets—all designed to bring consistency across platforms and help the brand better connect with its community.
Campaign Deliverables
Social media posts targeting the Houston metro area
Outdoor signage in key locations within the same region
Portrait (1080x1350) (with Instagram’s call-to-action stripe)
Square (1080x1080) (with Instagram’s call-to-action stripe)
Bus Stop Signage
Building Signage
Billboard Signage