Design Portfolio
Disclaimer: The ads displayed on this page were created solely for educational purposes as part of my Design Portfolio course in Georgetown University’s Design Management & Communications program, within the Master of Professional Studies (MPS). While these ads incorporate existing brand names, the concepts were not created for, with, or endorsed by the brands featured. These are student projects intended for a final course presentation and will not be published, distributed, or used commercially.
Creating Synergy Between Words and Pictures: Colgate
For this assignment, I was challenged to design an ad where the headline and visual work together to spark a clear, immediate idea. I was given a selection of photos to choose from and selected one that best supported the message I wanted to convey for the brand I chose—Colgate. The headline needed to be concise and scannable in under 15 seconds to match real-world viewing habits. The final concept focuses on promoting the importance of oral health, using both image and copy to create a compelling, thought-provoking message.